Season ONE · 8 episodes · Premieres 10.05.2026

Pitch it cold.Pitch it again.

Your pitch, under inspection. You bring the thing you built; the host asks what a buyer would ask. 30 seconds of pitch before anything else — and the same 30 seconds after an hour of pressure. The show is the difference.

Apply to pitch How it works

01 / The Format

The same 30 seconds,Twice.

The cold pitch is recorded before a single question is asked. Then: who is this for, what breaks at 100x, why did you build it that way. At the end, the guest pitches again. Both takes play back to back. No summary, no verdict — the delta speaks.

Take 01 · Cold pitch · 0:30

Draft

≈ 60 min of pressure

Take 02 · The re-pitch · 0:30

Built

02 / Run of Show

Sheet Index

Every episode · Same set of drawings

SHT-01

Cold pitch

0:30 · Unprepped

SHT-02

Discovery

Who is this for

SHT-03

The problem

What it costs

SHT-04

Objections

Why not buy

SHT-05

Under the hood

What breaks at 100x

SHT-06

The ship list

Punch list to do

SHT-07

The re-pitch

0:30 · Rebuilt

03 / Who Should Apply

Builders withSomething at stake

Working developers and indie founders. You have an app, an idea, or a SaaS, and you want it interrogated by someone who buys software, not someone who claps for it.

You have shipped, or are about to
You can pitch it in 30 seconds (badly is fine — that is the point)
You want pressure on the product, not applause
You set what's off-limits. Everything else is fair game.

04 / Season 01

8 episodes. 5 slots left.

Premieres 10.05.2026

Ep.01

Booked

Ep.02

Booked

Ep.03

Booked

Ep.04

Open

Ep.05

Open

Ep.06

Open

Ep.07

Open

Ep.08

Open

Got something?

Five fields. Ten minutes. If it's a fit, you get a recording date and a run of show.

Apply to pitch